Selling Approach – Our Plan of Action
Terry LaRoche is a member of an elite group of real estate consultants called Keller Williams Luxury International. This sophisticated division of Luxury home specialists continually raise the bar for service in the luxury home market. As part of this group, our team provides connections, marketing resources and the highest level of expertise.We provide professional photography, customized brochures that highlight the most desirable features, property blogs with high SEO to increase online visibility, and so much more. We can even feature your home in DOMAIN Magazine, which allows us to market properties worldwide.
Our Internet Strategy
Statistics show that 85% of all home buyers begin their search online. The Internet has eclipsed traditional advertising, which is why it is critical that your home has a strong Internet presence and is able to grab the buyer’s attention. The LaRoche Team showcases homes on Realtor.com, and your property will also be featured in Truila, Zillow, Redfin and Homes.com. In addition to these websites, we market your property on social media sites, including Facebook, as well as top classifieds, such as Craigslist. We ensure your property dominates the internet to reach the perfect buyer. Click here for more information about our media marketing plan.
ProxioPro – Worldwide MLS
To reach buyers worldwide, the LaRoche Team utilizes the international multiple listing system (MLS) known as ProxioPro. With this dynamic system, we are able to market your property globally to reach qualified buyers from every location around the world. We instantly market your property in over 140 countries and over 600,00 real estate professionals around the world and make it easy to reach buyers by translating your property’s listing into 19 different languages and 55 currencies. We position your property on the premier International MLS as well as the local MLS for added exposure.
Drone Video & Photography
To fully capture stunning images of our Luxury listings, the LaRoche Team utilizes drone photography and video. With KW Drone video, we are able to acquire dramatic images of your property and its location. By using KW Drone Video, we are able to take stunning aerial view photos of your property that would otherwise be unobtainable with traditional photography. These high-res aerial shots produce impressive visuals of your property and increase the appeal to the affluent buyers you need to reach. Your property’s highly desirable features are truly highlighted. These features include pools, landscaping and other attractive amenities.
Every one of our team’s listings goes on the number one home buying website, Realtor.com. With Realtor.com, buyers are able to view the full property information and sellers are continuously updated on their property’s activity on the site. Because Realtor.com keeps records of visitor traffic, we are able to provide our clients a weekly update of their property’s activity. These reports are detailed, and contain the number of views your property has received, and where it stands compared to similar properties in the area. Our experienced agents are able to interpret these charts and information, and create a structured plan to get your home sold.
Social Media Campaign
Social media is an important asset to any home buyer or seller. The LaRoche Team utilizes Facebook, Twitter, Instagram, Pinterest, Google Plus and LinkedIn to reach a wide range of buyers around the world. Our team promotes new listings, estate sales, open houses, blogs and all listings on social media to attract buyers, and sell properties efficiently and quickly. These social media network links are then shared with thousands of real estate professionals, as well as investors, developers and buyers. With a click of a button, your listing can easily be shared with nearly anyone, making social media a vital component when marketing your property online.
Two Custom Property Websites
The LaRoche Team provides your property with two custom property websites, complete with virtual tour. Potential buyers are able to view photos of the property and its details, as well as agent information, scheduled open houses and driving directions. The virtual tour provides buyers with all the information they may need before viewing the home. As well as being on the team’s website, the virtual tour and custom property websites are also advertised on the LaRoche Team’s YouTube channel. These websites are an added value that we provide to our clients at no cost.
DriveBuy Sign Rider – Mobile Marketing
The DriveBuy sign rider is a quick and convenient system designed to work with any mobile device. Once it is placed on your property’s “For Sale” yard sign, buyers are able to send a text to the specified number on the sign. They will immediately receive information and photos about the desired property, as well as information on upcoming open houses and even direct contact information to our office to schedule a viewing. Potential buyers can easily get connected with your property, with this completely shareable, and very useful internet-based tool.
The Keller Williams Mobile App delivers the most accurate and up-to-date real estate information instantly to your fingertips. Buyers are able to easily connect with any LaRoche Team agent and send property inquiries instantly. The mobile app allows clients to see property details, photos, scheduled open houses, driving directions and even share the information with family and friends. The app’s free mortgage calculator also helps to estimate home loans. There are over 1,000,000 downloads of the app, and because it has been designed for mobile devices, it is readily accessible anywhere, anytime.
For listings in the upper-tier market, a custom brochure is carefully crafted of your unique home. We use professional photography to showcase your home’s best features. The high resolution images are put into an 8.5″ x 11″ full color booklet. The with detailed descriptions of every aspect of your home. This includes basic information such as bedroom and bathroom count, square footage, and garage size. In addition, we ensure your home’s unique features are significant throughout the entire brochure. This includes all upgrades and special amenities.
The LaRoche Team utilizes flyers to make an impression before and after an open house has been scheduled for your property. We create custom print flyers and online flyers. In addition to the traditional “Open House” flyer, these flyers range from “Coming Soon” to “Just Listed”. With E-Flyers, we are able to connect with over 20,000 realtors and brokers and 30 top RSS feed engines. The flyers are also posted on all social media, as well as Craigslist. This invaluable service dramatically increases the chance of connecting an interested buyer with your home.
Home staging often assists buyers with visualizing their ownership of a home. Staging means more than just a new paint color. Brightening up the home with new lighting, extra cleaning, furniture and art can truly “set the stage” for a buyer, and help them see the potential of the property and make it a home. According to the National Association of Realtors, staging a home can drastically improve the success of selling a home. The LaRoche Team will make sure your home is staged to sell, and makes a memorable impression. Home staging is especially useful in the Luxury real estate market.
High SEO Blogs
Search Engine Optimization (SEO) is the process of inputting keywords into a website with the goal of increasing online popularity. With more keywords, the website will be higher ranked on search engine sites like Google. SEO helps with the visibility of a website or page. The LaRoche Team effectively uses SEO to make it easy for buyers to find their dream home. The team specifically uses blogs and pages to highlight every one of the team’s listings and their respective communities. Our team also utilizes blogging to bring awareness to new listings, estate sales, popular city destinations and more. Click here to see one of our High SEO Blogs
LaRoche Team utilizes Brivity to excel in task management and client communication. With this powerful online platform, Sellers are able to see the progress of their transaction from beginning to end. They are provided a login so they will always be up-to-date about activity on their property including buyer feedback, completed tasks, current marketing and important documents. Clients will receive a daily email that summarizes the completed tasks from the prior day. We can add additional family members to the system, so everyone can see the progress of the sale.
Contact the LaRoche Team today for more information about our plan of action, marketing strategies and full range of services.