Our Marketing Strategy

Statistics show that 85% of all home buyers begin their search online. The Internet, including social media platforms, has eclipsed traditional advertising. Because of this, it is critical that your home has a strong online presence. The LaRoche Team utilizes a multitude of resources to ensure your property reaches buyers worldwide. We showcase homes on Realtor.com,  Truila, Zillow, Redfin, Homes.com and other major real estate websites. In addition to these websites, we market your property on prominent social media sites, including Facebook, Twitter, Pinterest and more!

We ensure your property dominates the internet to reach the perfect buyer. Below are the tools we utilize to market your property to buyers worldwide.

Social Media Campaign

Social media is an important asset to any home buyer or seller. The LaRoche Team utilizes Facebook, Twitter, Instagram, Pinterest, Google Plus and LinkedIn to reach a wide range of buyers from around the world. Our team promotes new listings, open houses, blogs and all listings on social media to attract buyers, and sell properties efficiently and quickly. These social media network links are then shared with thousands of real estate professionals, as well as investors, developers and buyers. With a click of a button, your listing can easily be shared with nearly anyone, making social media a vital component when marketing your property online.

Realtor.com®

Every one of our team’s listings is added to the number one home buying website, Realtor.com.  With Realtor.com, buyers are able to view all the property information and sellers are continuously updated on their property’s activity on the site. Because Realtor.com keeps records of visitor traffic, we are able to provide our clients a weekly update of their property’s activity. These detailed reports include the number of views your property has received and how it compares to similar properties in the area. Our experienced agents are able to use this information to create a structured plan to get your home sold.

ProxioPro – Worldwide MLS

To reach buyers worldwide, the LaRoche Team utilizes the international multiple listing system (MLS) known as ProxioPro. With this dynamic system, we are able to market your property globally to reach qualified buyers from every location around the world. We instantly market your property in over 200 countries and over 600,000 real estate professionals around the world and make it easy to reach buyers by translating your property’s listing into 17 different languages and 24 currencies. We position your property on the premier International MLS as well as the local MLS for complete exposure.

Brivity

LaRoche Team utilizes Brivity to excel in task management and client communication. With this powerful online platform, Sellers are able to see the progress of their transaction from beginning to end. They are provided a login so they will always be up-to-date about activity on their property including buyer feedback, completed tasks, current marketing and important documents. Clients will receive a daily email that summarizes the completed tasks from the prior day. We can add additional family members to the system, so everyone can see the progress of the sale.

High SEO Blogs

Search Engine Optimization (SEO) is the process of inputting keywords into a website with the goal of increasing online popularity. With more keywords, the website will be higher ranked on search engine sites like Google. SEO helps with the visibility of a website or page. The LaRoche Team effectively uses SEO to make it easy for buyers to find their dream home. The team specifically uses blogs and pages to highlight every one of the team’s listings and their respective communities. Our team also utilizes blogging to bring awareness to new listings, popular city destinations and more. Click here to see one of our High SEO Blogs

Two Custom Property Websites

The LaRoche Team provides your property with two custom property websites, complete with virtual tour. Potential buyers are able to view photos of the property and its details, as well as agent information, scheduled open houses and driving directions. The virtual tour provides buyers with all the information they need when viewing the home. As well as being on the team’s website, the virtual tour and custom property websites are also advertised on the LaRoche Team’s YouTube channel. These websites are an added value that we provide to our clients at no cost.

Print & Digital Flyers

The LaRoche Team utilizes flyers to make an impression before and after an open house has been scheduled for your property. We create custom print and digital flyers. In addition to the traditional “Open House” flyer, these flyers include “Coming Soon” to “Just Listed” and more. The flyers are sent to thousands of buyers, investors and real estate professionals in our database and also posted on top social media platforms. This invaluable service dramatically increases the chance of connecting an interested buyer with your home.